KUOW logos must not be altered in any way, redrawn, embellished, or recreated. Variations are not permitted. For further questions contact KUOW Web Staff.
[asset-pullquotes[{"quote": "Guidelines", "style": "wide"}]]Clear Space: Area round the logo that should be free of any other logos, graphics, text or borders.
- Use the "O" from the logo as a baseline to measure the amount of free space around the logo when resizing it.
Minimum Size: The logo should not be used smaller than the approved minimum size
- Print: 1 inch
- Web: 200 px wide
Things to avoid
- Never use the logo with visual effects such as drop shadow.
- Never change the color or or mix color options within the formal logo
- Never try to re-create or match the original artwork with other fonts.
- Never distort the logo.
- Never change orientation of the 3-D direction, the proportion/scale of elements, or re-arrange any of the components.
- Never place thee logo on a competing background.
- Never break the logo apart and use the signature letterforms by themselves.
[asset-pullquotes[{"quote": "Primary Palette", "style": "wide"}]]Warm Black
- Pantone: PMS 5395
- CMYK: 98/69/32/45
- HEX: #464c59
- RGB: 70/76/89
Orange
- Pantone: PMS 485
- CMYK: 0/73/92/1
- HEX: #e45d50
- RGB: 228/93/80
Blue
- Pantone: PMS 628
- CMYK: 22/0/9/0
- HEX: #bcdcd9
- RGB: 188/220/217
[asset-pullquotes[{"quote": "JPG Files", "style": "wide"}]]Color (676 px / 226 px)
Black (676 px / 226 px)
[asset-images[{"caption": "", "fid": "133771", "style": "placed_wide", "uri": "public://201702/KUOW-Logo-HORIZ-BLK.jpg", "attribution": ""}]]
[asset-pullquotes[{"quote": "PNG (transparent background)", "style": "wide"}]]Color (676 px / 276 px)
[asset-images[{"caption": "", "fid": "133772", "style": "placed_wide", "uri": "public://201702/KUOW-Logo-HORIZ-COLOR_0.png", "attribution": ""}]]White (676 px / 276 px) - click the space below to view (trust us, it's there!)
[asset-images[{"caption": "", "fid": "133776", "style": "placed_wide", "uri": "public://201702/KUOW-Logo-HORIZ-WHT-Reverse_0.png", "attribution": ""}]]Black (676 px / 276 px)
[asset-images[{"caption": "", "fid": "133773", "style": "placed_wide", "uri": "public://201702/KUOW-Logo-HORIZ-BLK.png", "attribution": ""}]]
[asset-pullquotes[{"quote": "EPS Files", "style": "wide"}]]