Online Dating and the Changing World of Matchmaking

Steve Scher
11/13/2008 at 10:00 a.m.

John324? Meet Krissy428. Today, going online is just another way to find a date. But how do companies like eHarmony and Match.com set people up? Is there a magic formula? How has online dating changed the landscape of old–fashioned matchmaking? Online companies playing Cupid. Is a match made in heaven really just one mouse click away?

Guest(s)

Gian Gonzaga is a senior research scientist at eHarmony, specializing in relationship, emotion and health psychology. He leads eHarmony Labs in Southern California, which studies initial attraction and marriage.

Pepper Schwartz is Professor of Sociology at the University of Washington. She is the author of 14 books, including "The Great Sex Weekend" and "Everything You Know About Love" and "Sex is Wrong." She wrote columns on sex and health for Glamour Magazine and Microsoft's One Click Away. She is also a relationship expert at PerfectMatch.com.