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Considering Product Design: How Products Become Icons

Steve Scher
09/01/2010 at 9:00 a.m.

When it comes to product design and development, what separates successful products and companies from failures? How can a failing product become a success? Today we learn all about product design, consumer research and marketing. Can smart design sell us products we never knew we needed? Some companies are embracing a concept called "design thinking." What does that mean? Business journalist Jay Greene reveals how certain products came to be, and how important good design is to the whole process.

Guest(s)

Jay Greene is an award–winning journalist and the former Seattle bureau chief for BusinessWeek. He has written about business and technology for more than 20 years in many outlets, including The Seattle Times, the Orange County Register, the Cleveland Plain Dealer and Variety Magazine.

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