The Modern Rodeo

Steve Scher
11/14/2003 at 9:00 a.m.

The Rodeo, like most things in America, is now big show business with TV stars, associations, PR firms, product endorsements and controversy.

Have you been to a rodeo? What is it like? Though most of the rodeo stalls are quiet this late fall, let’s find out about the rodeo.

Guests:
Randy Bernard, CEO of PBR (Professional Bull Riders)
Gina Moore, editor of IndianRodeoNews.com
Judy Alter, author of numerous books on life in the West and Director of Texas Christian University Press
Cindy Schonholtz, ProRodeo Cowboys Association Animal Welfare