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Food Politics
1:46 pm
Tue March 19, 2013

Cash Back On Broccoli: Health Insurers Nudge Shoppers To Be Well

Credit SIPHIWE SIBEKO / Reuters /Landov
A shopper at a branch of South African retailer Pick n Pay in Johannesburg. Health insurer Discovery offers rebates on health food at the chain to its members who enroll in a health promotion program.
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By Allison Aubrey

Originally published on Tue March 19, 2013 1:49 pm

At $2.50 a pound, broccoli may seem too expensive. But cut the price by 25 percent, and our thinking about whether we should buy it may change.

A study published in the American Journal of Preventive Medicine concludes that rebates on healthy food purchases lead to significant changes in what people put in their grocery carts.

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Food Politics
5:58 am
Wed March 13, 2013

How To Find A Food Desert Near You

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Credit USDA
Food deserts mapped from coast to coast, plus Alaska and Hawaii.
Credit USDA
NPR's new headquarters sits amid food deserts.
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By editor

Originally published on Thu March 14, 2013 10:30 am

Want to know where you can't buy fresh, healthful food? The USDA has the map for you.

The feds' new Food Access Research Atlas lets you find out just where it's difficult to buy broccoli or bananas in counties across the U.S. Forget walking to the store in St. Louis, Minn., where most people live more than a mile from a grocery store. Ditto for Hyde, N.C., and Pushmataha, Okla.

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