News & Stories Business Unlocking the Gen Z consumer Ailsa Chang Jeffrey Pierre Patrick Jarenwattananon September 29, 2025 / 2:18 pm As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. Why you can trust KUOW Recommended Stories Howard Schultz moves away from Starbucks roots, trading Seattle for Miami March 11, 2026 Starbucks union pushes back against plans to close 5 Seattle stores March 10, 2026 Starbucks to relocate supply chain workers from HQ to new Nashville office March 04, 2026
