News & Stories Business Unlocking the Gen Z consumer Ailsa Chang Jeffrey Pierre Patrick Jarenwattananon September 29, 2025 / 2:18 pm As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. Why you can trust KUOW Recommended Stories New Amazon venture rocks shipping and logistics industry May 04, 2026 Seattle opens its first warehouse for salvaged lumber May 01, 2026 Amazon reports increased 1Q profits and net sales fueled by cloud computing demand April 30, 2026
