News & Stories Business Unlocking the Gen Z consumer Ailsa Chang Jeffrey Pierre Patrick Jarenwattananon September 29, 2025 / 2:18 pm As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. Why you can trust KUOW Recommended Stories 'I'm not buying Starbucks and you shouldn't either.' Seattle Mayor-elect Katie Wilson joins striking baristas November 14, 2025 Unionized Starbucks' workers strike in Seattle, across the country November 13, 2025 Rad Power Bikes speeds toward financial cliff November 10, 2025
'I'm not buying Starbucks and you shouldn't either.' Seattle Mayor-elect Katie Wilson joins striking baristas November 14, 2025
