KUOW Logos for print and Web
KUOW logos must not be altered in any way, redrawn, embellished, or recreated. Variations are not permitted. For further questions contact KUOW Web Staff.
Guidelines
Clear Space: Area round the logo that should be free of any other logos, graphics, text or borders.
Use the "O" from the logo as a baseline to measure the amount of free space around the logo when resizing it.
Minimum Size: The logo should not be used smaller than the approved minimum size
Print: 1 inch
Web: 200 px wide
Things to avoid
Never use the logo with visual effects such as drop shadow.
Never change the color or or mix color options within the formal logo
Never try to re-create or match the original artwork with other fonts.
Never distort the logo.
Never change orientation of the 3-D direction, the proportion/scale of elements, or re-arrange any of the components.
Never place thee logo on a competing background.
Never break the logo apart and use the signature letterforms by themselves.
Primary Palette
Warm Black
Pantone: PMS 5395
CMYK: 98/69/32/45
HEX: #464c59
RGB: 70/76/89
Orange
Pantone: PMS 485
CMYK: 0/73/92/1
HEX: #e45d50
RGB: 228/93/80
Blue
Pantone: PMS 628
CMYK: 22/0/9/0
HEX: #bcdcd9
RGB: 188/220/217